Store opening in tandem with Levi’s® plans to expand its footprint across multiple locations in Bangladesh, starting with key cities like Dhaka and Chittagong
DHAKA, Bangladesh, April 17, 2024 /PRNewswire/ —Iconic denim lifestyle brand,Levi’s® today announced the opening of its first store in Dhaka, Bangladesh. Situated in the bustling district of Banani Road, the Levi’s® store boasts an elevated brand and shopping experience as well as a diverse product assortment that is catered to the local consumer. As Levi’s® continues its expansion across key markets in Asia, the new store in Dhaka is in tandem with the brand’s plans to open stores in key locations in Bangladesh, including Chittagong. DBL Group, one of the largest conglomerates in Bangladesh, will serve as the official partner for Levi’s® in the country.
Levi’s® store in Dhaka, Bangladesh
Designed to embody the essence of Levi’s® timeless style, the Banani Road store spans across an impressive 2,270 square feet, serving as a premier destination for fashion-conscious individuals and denim enthusiasts alike in Bangladesh. Meticulously designed with the brand’s cutting-edge NextGen Indigo store format, the store features the unique Ombre façade in a blue indigo gradient. The store seamlessly integrates digital innovation, unique shopper experiences, and an exceptional product selection including denims, non-denims, and tops for both men and women tailored to regional preferences.
The store showcases Levi’s® signature apparel and accessories, offering the latest range of fits for both men and women. With an array of iconic 501® jeans to timeless Trucker jackets, more relaxed silhouettes in line with the latest fashion trends, featuring options such as loose fits and Bootcut styles for men, as well as Loose fits and on-trend High-rise designs for women, the store caters to a diverse range of styles and preferences.
“Our first store in Dhaka, Bangladesh, marks an important chapter for Levi Strauss & Co,”said Ms. Amisha Jain, Senior Vice President and Managing Director, South Asia–Middle East and Africa (SAMEA), Levi Strauss & Co. “This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer baseand swift urbanization in cities such as Dhaka and Chittagong. With a population exceeding 160 million, the country presents significant opportunities for retail expansion. Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth.Consumers can anticipate an immersive Levi’s® brand experience featuring a diverse array of styles tailored to their tastes.The Bangladesh city t-shirt is my favorite!Our goal is to become the preferredchoice for lifestyle apparelamong Bangladeshi consumers.”
The store will also feature a Levi’s® Tailor Shop, enabling customers to customize their favorite Levi’s® products on the spot. With its latest products, special modules, and a feature portfolio wall, this store epitomizes Levi’s® dedication to enhancing brand expansion in Bangladesh and its direct-to-consumer strategy. Through immersive retail experiences, Levi’s® endeavors to reinforce its status as the denim lifestyle leaderin the region.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues were $6.2 billion. For more information, go tohttp://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
Source : LEVI'S® MAKES LANDMARK ENTRY INTO BANGLADESH WITH FIRST MAINLINE STORE
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FAQs
As Levi's® continues its expansion across key markets in Asia, the new store in Dhaka is in tandem with the brand's plans to open stores in key locations in Bangladesh, including Chittagong. DBL Group, one of the largest conglomerates in Bangladesh, will serve as the official partner for Levi's® in the country.
Is Levis Made in Bangladesh Original? ›
Current products. As of 2019, Levi's are made in a number of developing countries, such as Bangladesh, India, Egypt, Sri Lanka, Vietnam, and Indonesia. They are also made in Mexico. Some styles in the "Levi's Premium" and "Levi's Vintage Clothing" lines are, however, made in the United States.
Are Levis and Levi Strauss the same? ›
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands.
When did Levis go international? ›
1965 - International Division is Formed
By the 1960s, the popularity of jeans, jackets and other Levi's® products lead the company to set up offices and factories throughout Europe and Asia.
Where was the first Levis factory? ›
Strauss knew a good opportunity when he saw it, and in 1873 both gentlemen were named in the patent. Levi opened the first San Francisco manufacturing facility that same year, on Fremont Street, and they soon began to make the "copper riveted clothing" that was to make them famous.
Which country Levis is best? ›
In my opinion the ones made in Mexico are far better then the ones made in Egypt. The Mexican Levis are much thicker fabric and they fade differently also. They are more like the original Levis of old.
How to spot fake Levi jeans? ›
Authentic Levi's almost always have the jean style number stamped onto the back of the top button, which then matches the care label. Fakes won't have this aspect and if they have a number stamped, they probably won't match the label. Quality of stitching is also a big indicator.
What are Levis sister brands? ›
A family of iconic brands groundedin a long legacy.
- Levi's®
- Dockers®
- Signature.
- Denizen®
- Beyond Yoga.
Levi's nephew Sigmund Stern's only child, Elise Fanny Stern, married Walter A. Haas, the son of Abraham Haas, whose descendants are the current owners of Levi Strauss & Co.
Why are Levi jeans called 501? ›
The 501 was born when Levi Strauss and Jacob Davis were granted a patent on the process of riveting pants by the U.S. Patent and Trademark Office on May 20, 1873. Levi's used the lot number 501 for the first time in 1890 to denote the highest quality jeans it offered.
Levis brand is positioned as entry level masstige. Slightly higher priced than basic or low cost jeans. Some Levis are premium, but majority are masstige, and levis is a masstige brand. Premium brands like Nude and Famous have most of their jean products in the premium or super premium price point.
Who is the CEO of Levi's? ›
President & Chief Executive Officer
Michelle Gass has been LS&Co.'s President and Chief Executive Officer since 2024. She is also on the company's board of directors. Michelle joined us in 2023 as the company's president.
Are Levi's still made in the USA? ›
No more household names like Levi's, Wrangler, or Lee
The Big 3: Levi's, Wrangler, and Lee no longer make jeans in America. A few years ago, Levi's and Wrangler sold a Made in USA jean for over $200—but a recent search shows both have been discontinued.
What color were the first Levi jeans? ›
The Levi's® brand is known for first offering its famous copper riveted overalls in blue denim. Few people know that the company also offered its original riveted overall (later called the 501®) in a brown duck cloth. Interestingly, the blue colour of Levi's® denim products have also changed over the years.
Was Levi Strauss on the Titanic? ›
Neither The great composer for the denim jeans icon Levi's Strauss were on the titanic. However, one of the great true love stories of the titanic IS about The Straus family. Close, but no.
What does the Levi's logo mean? ›
The oldest version of Levi's® logo dates back to 1886 and featured two horses pulling apart the iconic batwing design, which is still seen today. Levi Strauss created this logo to represent his company's commitment to quality craftsmanship.
Which brand made in Bangladesh? ›
For instance, brands like Tommy Hilfiger, Gap, Calvin Klein, and H&M have taken advantage of Bangladesh's manufacturing capabilities. They have either set up their own production units or collaborated with established factories to ensure that their luxury products maintain the highest standards of quality.
Are Levi jeans made in Pakistan? ›
Levi's among other unethical/unsustainable brands have their clothing made in sweatshops in places such as China, Pakistan, Bangladesh, Cambodia, Vietnam, etc. If buying it second-hand, it's not a problem as the item was already made and it's best to go ahead and buy it as opposed to it ending up in landfill.
Is Levis manufactured in India? ›
Leading international premium denimwear manufacturer Levi Strauss &Co (Levi's) started its operation in India by forming a wholly owned subsidiary under the name Levi's Strauss India Ltd in 1994. The Levi's range in India included the iconic Levi's 501 Jeans, Levi's Red Tab, and Levi's Diva, amongst others.
